Shanan Hoy - Owner

NASM Certified Personal Trainer, AFAA, WAKAI, CPR, BS in Kinesiology Exercise Science

Shanan is reaching 23 years as a Health and Fitness Trainer. She moved to Florida in 2003 from California where she received her degree in Exercise Science, Kinesiology at CSU Sacramento.In her experience in the fitness industry, Shanan has actively pursued being an Aerobic, Kickboxing, and Strength Training instructor, a two time Ms. Fitness Competitor, and Group and Personal Trainer in her 16 years in fitness. As a cheerleader through college, she also contributed as a Cheer Coach at Bolles Middle and PVHS while living here in Jacksonville. As a mother to two children, she continues to pursue her passion of health and fitness as a personal trainer and owner of Focus Fitness.

Francisco Medina Dos Santos

NASM Certified Personal Trainer, Nutrition Coach

Francisco comes to us from Miami, Fl where he was a trainer for celebrities, professional athletes and even host of the fitness segment to the internationally viewed morning show on TeleMundo for 5 years.
Certified by the National Academy of Sports Medicine as a personal trainer and Nutrition couch and with more of 10 years of experience he brings the two key elements necessary to reaching your fitness goals. His approach to training relies heavily on the fundamentals of functional and high intensity interval training, incorporating activities from daily life that are unique to each individual. He strides to make each workout a challenging and learning experience, ensuring you have proper form and an understanding of the benefits.
With a client list as diverse as his training method, Francisco emphasizes strength-training modalities that can be transferred from the gym to daily life, from training camp to a championship game.
“I am here to motivate you and unlock your physical potential” -Francisco

Caroline Jenney

AFAA Certified Personal Trainer

Caroline Jenney brings over 20 years of experience to Focus Fitness. Certified under AFAA, she carries qualifications in both Personal Fitness Training and Group Fitness Training. Proficient in injury rehabilitation, sports and conditioning, nutritional programs and senior functional training, Caroline’s clientele range in ages 11 to 75. Among her accomplishments as a competitor in women’s bodybuilding she twice qualified for the NPC Nationals. Caroline is the mother of 4 children and has a B.A. in International Relations from Pine Manor College- Boston, MA. She currently resides in Ponte Vedra, FL.

Jeff Tong

NSCA Certified Personal Trainer, Precision Nutrition Coach, USAW Sport Performance Coach, Kettlebell Coach, Pre/Post Natal

Jeff Tong brings the front line of fitness from the top gym in Manhattan to Jacksonville Beach. He was a personal trainer at Equinox in NYC for the past three years, now relocated to Jax Beach with his wife and daughter. His passions are strength and functional movements which are the core foundation needed for any athlete or weekend warrior. Jeff is a certified nutrition coach and loves to integrate nutrition counseling into his sessions. He is also certified in USA weightlifting, kettlebells and pre/post-natal training. Jeff won thesilver medal in the national USA powerlifting competition this year. Jeff believes strength acquisition is the fundamental training adaptation upon which mobility and conditioning is integrated to create the most efficient path to fitness success.
Focus Fitness offers a variety of services in order to make your time in achieving your health and fitness goals most efficient and effective. 

Our Location

1500 Beach Blvd Suite 318, Jacksonville Beach, FL 32250
Phone: 904-339-0323