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At Focus Fitness, our trainers make the difference.

We are proud to have a variety of knowledgeable professionals that are here to help you achieve your fitness goals. 


Shanan Hoy - Owner, NASM, AFAA, WAKAI, CPR, BS in Kinesiology Exercise Science, NASM Certified Personal Trainer

Shanan is reaching 16 years as a Health and Fitness Trainer. She moved to Florida in 2003 from California where she received her degree in Exercise Science, Kinesiology at CSU Sacramento.In her experience in the fitness industry, Shanan has actively pursued being an Aerobic, Kickboxing, and Strength Training instructor, a two time Ms. Fitness Competitor, and Group and Personal Trainer in her 16 years in fitness.As a cheerleader through college, she also contributed as a Cheer Coach at Bolles Middle and PVHS while living here in Jacksonville.As a mother to two children, she continues to pursue her passion of health and fitness as a personal trainer and owner of Focus Fitness.Her education in the continually growing industry of fitness consists of: NASM, AFAA, WAKAI, and CPR certifications.
 Francisco Medina Dos Santos - NASM Certified Personal Trainer, Nutrition Coach

Francisco comes to us from Miami, Fl where he was a trainer for celebrities, professional athletes and even host of the fitness segment to the internationally viewed morning show on TeleMundo for 5 years.

Certified by the National Academy of Sports Medicine as a personal trainer and Nutrition couch and with more of 10 years of experience he brings the two key elements necessary to reaching your fitness goals. His approach to training relies heavily on the fundamentals of functional and high intensity interval training, incorporating activities from daily life that are unique to each individual. He strides to make each workout a challenging and learning experience, ensuring you have proper form and an understanding of the benefits.

With a client list as diverse as his training method, Francisco emphasizes strength-training modalities that can be transferred from the gym to daily life, from training camp to a championship game.

“I am here to motivate you and unlock your physical potential” -Francisco

 Katie Bolte - NASM Certified Personal Trainer
  Katie is a NASM certified personal trainer. She is originally from Baltimore, Maryland where she learned her love of fitness through the sport of lacrosse. She made her way down to Florida to play D1 lacrosse at Jacksonville University for 4 years.  Her style of training will push you to the next level in order to help you reach your fitness and health goals. When you put in the work both while training in the gym and own your own, the results will show! She combines Strength with HIIT (High Intensity Interval Training) style circuits for intensity and adds a whole lot of core work to build the foundation of every movement. She expects you to work hard but have a good time and laugh away the soreness. You will definitely feel more confident when you leave the gym than when you walked in! Working with Katie’s high energy personality, sessions will go by quickly and be full of fun! 
 Caroline Jenney
  Caroline Jenney brings over 20 years of experience to Focus Fitness. Certified under AFAA, she carries qualifications in both Personal Fitness Training and Group Fitness Training . Proficient in injury rehabilitation , sports and conditioning, nutritional programs and senior functional training, Caroline’s clientele range in ages 11 to 75. Among her accomplishments as a competitor in women’s bodybuilding she twice qualified for the NPC Nationals. Caroline is the mother of 4 children and has a B.A. in International Relations from Pine Manor College- Boston, MA. She currently resides in Ponte Vedra, FL.
Jeff Tong - Personal TrainerNSCA Certified Personal Trainer, Precision Nutrition Coach, USAW Sport Performance Coach, Kettlebell Coach, Pre/Post Natal
  Jeff Tong brings the front line of fitness from the top gym in Manhattan to Jacksonville Beach. He was a personal trainer at Equinox in NYC for the past three years, now relocated to Jax Beach with his wife and daughter. His passions are strength and functional movements which are the core foundation needed for any athlete or weekend warrior. Jeff is a certified nutrition coach and loves to integrate nutrition counseling into his sessions. He is also certified in USA weightlifting, kettlebells and pre/post-natal training. Jeff won thesilver medal in the national USA powerlifting competition this year. Jeff believes strength acquisition is the fundamental training adaptation upon which mobility and conditioning is integrated to create the most efficient path to fitness success.